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Who is a brand custodian?

wooden blocks showing a heart surrounded by two palms

Who is a brand custodian?

If you, in a big or small way, are involved in creating communications for the council, you are a brand custodian. You are responsible for guarding and building Essex County Council’s brand identity. The work each of us puts out …

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The BLUEPRINT Circular Economy Roadshow 

Posted by: Lily Chambers, Posted on: 1 December 2022 - Categories: Events
Author standing at the front of a room of people. Pointing to a screen with 'BLUEPRINT to a Circular Economy' title.

Essex County Council (ECC) is the lead partner of the BLUEPRINT to a Circular Economy Project.  Running April 2020 – March 2023, ECC and nine other project partners are helping local authorities to accelerate to the circular economy by upskilling …

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Gaia comes to Essex | What I learnt

Posted by: Iulia Apostoiu and Katie Pennycook, Posted on: 24 November 2022 - Categories: Environment, Events
Projection of Gaia, floating the middle of the Cathedral. Backlit by blue projection light.

During October 2022, Essex County Council (ECC) was delighted to welcome Gaia to Chelmsford City cathedral. Gaia is a touring artwork by UK artist Luke Jerram, inspired by detailed imagery from NASA, offering a new perspective of Earth. Iulia Apostoiu, …

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Do you have what it takes to be a Social Media Advisor?

Posted by: Leah Bond, Posted on: 14 November 2022 - Categories: Behind the scenes
Dark image of a laptop keyboard, phone and notebook

Anyone can post on Facebook, right? Wrong. Essex County Council (ECC) is hiring a Social Media Advisor (12-month FTC), and our team does a lot more than posting on Facebook.   Going behind the scenes, these are just some of the …

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3 tips for a local government social media campaign 

Posted by: Leah Bond, Posted on: 8 November 2022 - Categories: Uncategorized

Social media is an invaluable campaign tool, whether you’re looking to change behaviour, boost recruitment or increase survey responses. But, without a carefully planned approach, social media can risk reputation and relationships.  Leah Bond, Social Media Advisor from our Corporate …

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Launching the second round of the Arts and Cultural Fund

Posted by: James Ravinet and Katie Pennycook, Posted on: 31 October 2022 - Categories: Campaign planning

Across Essex, we have an incredibly diverse cultural landscape of artists, creative practitioners and established/grass roots organisations. Also, creative industries are playing a fundamental role in our economy by employing more than 30, 000 people in over 7, 500 companies.   …

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Procuring a new e-newsletter platform | What I learnt 

Posted by: Bethany James, Posted on: 24 October 2022 - Categories: Behind the scenes, Content
Side angle of a laptop, with two people's hands pointing at the screen.

Back in May 2021, I joined the Content team to work on a large procurement project, searching for a new e-newsletter platform. Our contract with email provider GovDelivery was ending, so the team were going out to market to find …

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Combatting food waste with Love Essex 

Posted by: Cathryn Wood, Posted on: 18 October 2022 - Categories: Campaign planning
Colourful salad, fruits and vegetables laid on a wooden table.

Love Essex are on a mission to inspire residents to reduce their waste and to reuse, repair and recycle as much as possible. Cathryn Wood, Senior Circular Economy Officer has outlined how her team are combatting food waste.   Why is …

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Writing an Effective Campaign Brief

Posted by: Charlotte Farrant and Katie Pennycook, Posted on: 3 October 2022 - Categories: Campaign planning
Cover image of notebook

Providing an effective campaign brief ensures our colleagues and stakeholders are starting off on the same page - no pun intended! Charlotte Farrant, from Essex County Council’s Campaigns team has prepared some tips on how to write an effective campaign …

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Content Design Principles to Boost SEO

Posted by: Katie Pennycook, Posted on: 20 September 2022 - Categories: Content
Stationary-post-it-notes-and-marker-pens-on-a-black-table-cloth.

Today, search engines are incredibly intuitive. They monitor how people use your website – did they find it useful? Did they leave straight away or did they continue onto another page on your website?  So, for your website to perform …

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Team shout-outs: celebrating a great start to the year together

Posted by: Courtney Hicks, Posted on: 10 February 2022 - Categories: Behind the scenes, Leadership and culture
Some of the team sat at a table in the Cosy Club at our Christmas party

We’ve had a month of settling into 2022 so I thought I’d share how we’re making an effort to celebrate our work and each other more. One way we’re doing this is by asking the whole team to give a …

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