Brook Chalmers

Brook Chalmers is a Marketing and PR Officer, ACL at Essex County Council. Brook has worked in the SEO and Digital field for 13 years, working internationally in highly-regulated industries such as reduced risk tobacco products, Forex trading and spread betting. He is also a qualified Agile Scrum Master.

Artificial intelligence and search: how generative AI is reshaping SEO

Business person using AI search on a laptop

Nothing keeps digital marketers on their toes like search engine optimisation (SEO) and the effect of Google’s ever-evolving algorithm on visibility and traffic. Well, you better put on comfy shoes, because artificial intelligence (AI) is now entering the scene. To …