The one where the brainstorm session adds value to your campaign
![A post-it note with the words 'no idea is a bad idea'](https://commsandmarketing.blog.essex.gov.uk/wp-content/uploads/sites/11/2021/12/Blog_brainstorming_image-1024x683.jpg)
Brainstorming. Blue sky thinking. Thought shower (yes, it’s a thing). Call it what you want, but the question remains – is it useful? Some might argue that brainstorming is a dying art or a waste of time. A room (or …