negative engagement

All that glitters is not social media gold: when high-engagement isn’t always good news

Posted by: , Posted on: - Categories: Content, negative engagement, Social media, social media engagement, Social media in local government
diverse group of people with negative emojis for faces

You are having a great social media day. A post goes viral, notifications are bursting out of your screen. Followers, comments, likes and shares are soaring. Perfect, until you realise your comments section has been overtaken by people complaining about …