There are different reasons to resend a newsletter - squeezing the last few drops of engagement from your audience, giving your content another chance, or just maximising the value of all the effort you put into it. But, should you …
It is that time of the year when everyone is popping the big question – “should we start a newsletter?” Well, there are a few strategic factors to consider before putting a ring on it. A newsletter should not be …
We know what you’re thinking - another document? Really? You’ll appreciate this one. We made it just for you. A guide to our brand for all employees was sent to your inboxes this week. If you haven't read it yet, …
If you, in a big or small way, are involved in creating communications for the council, you are a brand custodian. You are responsible for guarding and building Essex County Council’s brand identity. The work each of us puts out …
This month we’re spending some quality time with our brand. We’re taking a deep dive into our values, actions, design elements, voice and more. Please join us! What is a brand? A brand is much more than a logo. The …
Here is the complete guidance on using third-party link-shortening tools: Please don’t The end. Short isn’t always sweet. Or safest. If you have been using third-party link shortening tools in your communication materials, you can now eliminate that step from …
There is a big difference between a brilliant idea and a brilliant idea that resonates with the audience. The best way to bridge the gap between the two is user testing. While commonly associated with product design, user testing is …
You are having a great social media day. A post goes viral, notifications are bursting out of your screen. Followers, comments, likes and shares are soaring. Perfect, until you realise your comments section has been overtaken by people complaining about …
No, the sound that reverberated across the globe last Thursday was not a sonic boom. It was the collective gasp of social media teams everywhere reacting to the launch of Threads, the new social media platform from Meta. Post-gasp, our …
It’s the phone assistant that responds to your voice command and the chat box that pops up on your bank’s website. Artificial intelligence (AI) has changed how we live and is starting to change how local authorities connect with their …