Artificial intelligence and search: how generative AI is reshaping SEO
![Business person using AI search on a laptop](https://commsandmarketing.blog.essex.gov.uk/wp-content/uploads/sites/11/2023/07/shutterstock_2263440441.jpg)
Nothing keeps digital marketers on their toes like search engine optimisation (SEO) and the effect of Google’s ever-evolving algorithm on visibility and traffic. Well, you better put on comfy shoes, because artificial intelligence (AI) is now entering the scene. To …