Google Analytics Archives - Communications and Marketing

Google Analytics

The end of third-party cookies: how digital marketers can adapt and thrive

Posted by: Preethi Dumpala, Posted on: 28 February 2024 - Categories: Audience Insights, Essex County Council, Google Analytics, Strategic communications, third-party cookies

Who stole the cookies from the cookie jar? Well, Safari, Firefox, and now Google… Google has announced plans to phase out third-party cookies by the end of this year. Safari and Firefox browsers have been blocking them by default. Other …

Google Analytics 4 and Universal Analytics: key differences

Posted by: Preethi Dumpala, Posted on: 8 June 2023 - Categories: GA4, Google Analytics

If you recognise this countdown clock, you’re probably familiar with the feelings it evokes. Fear, confusion, dread, panic… We feel a healthy mix of all four.Nevertheless, the communications and marketing team is arming itself for the switch from Universal Analytics …