Audience personas for Essex: our latest data-driven marketing tool
![silhouettes of a diverse group of people](https://commsandmarketing.blog.essex.gov.uk/wp-content/uploads/sites/11/2024/06/Capture.jpg)
With a population of nearly two million people, Essex County Council has a huge potential audience. We know, across our residents, there are different levels of digital capability, they prefer different digital channels and they also get their news from …