newsletters. e-newsletters Archives - Communications and Marketing

newsletters. e-newsletters

Newsletter resends: is second time a charm?

Posted by: Preethi Dumpala, Posted on: 8 December 2023 - Categories: Newsletters, Strategic communications

There are different reasons to resend a newsletter - squeezing the last few drops of engagement from your audience, giving your content another chance, or just maximising the value of all the effort you put into it. But, should you …

Thinking about starting a newsletter? Here is step zero

Posted by: Preethi Dumpala, Posted on: 20 October 2023 - Categories: Newsletters, Strategic communications

It is that time of the year when everyone is popping the big question – “should we start a newsletter?” Well, there are a few strategic factors to consider before putting a ring on it. A newsletter should not be …