Anyone can post on Facebook, right? Wrong. Essex County Council (ECC) is hiring a Social Media Advisor (12-month FTC), and our team does a lot more than posting on Facebook.
Going behind the scenes, these are just some of the activities the successful candidate could enjoy.
Getting creative with our assets
Our teams work closely with ECC’s in-house Design Studio, making sure social media assets adhere to ECC’s brand guidelines. But we also love to get creative! The world is your oyster when it comes to social media design work.
Previously, we’ve been involved with:
- Shooting our own pictures to raise awareness of World Suicide Prevention Day
- Designing typographic visuals to promote school admissions
- Working with councillors to shoot and edit videos
And these are just a few examples of our work – we’ve also designed promotional materials for events, educational assets for our services and engaging reels to entertain our audience.
Being subject matter experts
As a department, Communications and Marketing (C&M) work within Multi-Disciplinary Teams (MDTs) to deliver exciting campaigns. The successful candidate for the Social Media Advisor role will act as social media lead in some MDTs.
This means feeding into OASIS plans, plus being responsible for executing and measuring social media activity. Also, we often work with external agencies to ensure paid activity aligns with organic posts.
MDTs give us an insight into other C&M teams, which helps us to understand how other communications professions work, boosting our development and confidence.
Comprising colleagues from across C&M, these MDTs deliver diverse, far-reaching campaigns, including RideLondon-Essex, All Age Mental Health and Essex Year of Reading.
Always learning on the job
Recently, the Social Media team has launched drop-in sessions, open to everyone in the organisation. Leading these in-person sessions give us a chance to dive into more challenging aspects of social media management, such as crafting TikToks, using Hootsuite and creating accessible content.
Plus, we stay inspired by showcasing stellar social media work from across the organisation. Most recently, we enjoyed a presentation on the Love Your Period campaign and we can’t wait to hear about more projects soon.
Social media management requires strategic and analytical thinking, but there’s always room to learn something new. Currently, we’re testing new platforms, including TikTok and Nextdoor, and always trying new features. Trialling new content types, finding inspiration from organisations and influencers and keeping abreast of the latest trends are all important parts of the job.
Apply for the Social Media Advisor role
We’re looking for a passionate Social Media Advisor, with a number of skills including:
- An eye for detail
- Confident with writing like a pro
- Being comfortable with design
- Thinking creatively and analytically
For full requirements, visit the Social Media Advisor (12 month FTC) job specification and apply before applications close on Sunday 20 November 2022.
Leave a comment