Three must-have audience insights for content writers
![a pencil sketch of a funnel, with various online terms being poured into it](https://commsandmarketing.blog.essex.gov.uk/wp-content/uploads/sites/11/2023/06/7365351290_3935d9d84e_c.jpg)
When writing a new piece of content it can be difficult to know where to start. Mapping your audience’s online behaviour is a good way to understand what you need to say and how best to say it. Insights like …