Terry Moore, Author at Communications and Marketing

Terry Moore

Terry Moore is the Senior Designer, Communications and Marketing at Essex County Council.

Turning pixels to emotions: graphic design’s superpower

Posted by: Terry Moore, Posted on: 20 July 2023 - Categories: graphic design, visual storytelling

A picture that makes you smile. Vivid yellows hues that say summer is imminent. A font that evokes elegance. Graphic design has the ability to connect emotionally with audiences, and this is the superpower of every good graphic designer. Last …

More than just a pretty picture

Posted by: Terry Moore, Posted on: 27 June 2023 - Categories: Content, graphic design, visual storytelling

If you think graphic design is merely the creation of attractive content, think again. The human brain process images 60,000 times faster than text. This makes graphic design a crucial tool to engaging audiences and helping them interpret a service …