With a population of nearly two million people, Essex County Council has a huge potential audience. We know, across our residents, there are different levels of digital capability, they prefer different digital channels and they also get their news from …
Bethany Musgrove, Content Advisor at the Communications and Marketing department (C&M), completed a one-year secondment as a Content Designer in Service Transformation (ST) in December 2023. After re-joining our team for a brief period before her maternity leave, she generously …
Who stole the cookies from the cookie jar? Well, Safari, Firefox, and now Google… Google has announced plans to phase out third-party cookies by the end of this year. Safari and Firefox browsers have been blocking them by default. Other …
In this feature, we discover how the Communications and Marketing (C&M) and SEND teams' six-month collaboration led to a successful and long-term communications strategy, while equipping SEND with C&M expertise for the future. The teams Team SEND The SEND …
There are different reasons to resend a newsletter - squeezing the last few drops of engagement from your audience, giving your content another chance, or just maximising the value of all the effort you put into it. But, should you …
It is that time of the year when everyone is popping the big question – “should we start a newsletter?” Well, there are a few strategic factors to consider before putting a ring on it. A newsletter should not be …