United we brand
We have lived through a period of great political, economic and social upheaval over the past few years, on a national and global level. There is no sign of it abating. But whatever the level of turmoil, our responsibilities in …
Andy's thoughts
AI, you and I; The start of a new chat…
I was delighted to be challenged by a new team member recently to pen a blog on Artificial intelligence (AI) and its impacts and implications for our profession. With a degree of mischievous delight, I simply tapped the following prompt …
Communications and Marketing Predictions for 2023
Way back at the start of 2022 I shared my predictions for what the year would hold for us in Communications and Marketing. Then, in my last post I noted what I got right and what I got wrong. Keeping …
2022 - what I got right, and what I got wrong...
Last year, I posed a bunch of quickfire predictions about what would happen in communications and marketing during 2022. Here they are – and here is my review of how I did. We will become more diverse and more targeted …