United we brand
We have lived through a period of great political, economic and social upheaval over the past few years, on a national and global level. There is no sign of it abating. But whatever the level of turmoil, our responsibilities in …
Andy Allsopp
Andy Allsopp is Head of the Communications and Marketing Department at Essex County Council.
AI, you and I; The start of a new chat…
I was delighted to be challenged by a new team member recently to pen a blog on Artificial intelligence (AI) and its impacts and implications for our profession. With a degree of mischievous delight, I simply tapped the following prompt …
Communications and Marketing Predictions for 2023
Way back at the start of 2022 I shared my predictions for what the year would hold for us in Communications and Marketing. Then, in my last post I noted what I got right and what I got wrong. Keeping …
2022 - what I got right, and what I got wrong...
Last year, I posed a bunch of quickfire predictions about what would happen in communications and marketing during 2022. Here they are – and here is my review of how I did. We will become more diverse and more targeted …
My quickfire predictions for 2022
In my last blog post of 2021, I shared my learnings for the year and promised some predictions for the year ahead. Here's what I think 2022 holds for communications and marketing in local government. 1. We will become more …
The top 10 things I learned in local government communications and marketing in 2021
Here’s my take on what I learned this year, plus a few general points around leadership as well. Watch out for my predictions for comms and marketing in local government in 2022 next week. Crisis management is now a mainstream …
A week of learning and a new place for our 'learnings'
It’s just one of my quirks, but I’ve always been fascinated by the subtle dynamics of language within professional settings and groups. Many moons ago, because I was bored and feeling slightly mischievous, I tried to introduce my own made-up …