With a population of nearly two million people, Essex County Council has a huge potential audience. We know, across our residents, there are different levels of digital capability, they prefer different digital channels and they also get their news from …
Bethany Musgrove, Content Advisor at the Communications and Marketing department (C&M), completed a one-year secondment as a Content Designer in Service Transformation (ST) in December 2023. After re-joining our team for a brief period before her maternity leave, she generously …
Who stole the cookies from the cookie jar? Well, Safari, Firefox, and now Google… Google has announced plans to phase out third-party cookies by the end of this year. Safari and Firefox browsers have been blocking them by default. Other …
The Waste Strategy for Essex consultation project Step aside, Avengers. We have a new superhero squad in town. The Waste Strategy for Essex multidisciplinary team (MDT) is an astounding example of a successful multi-team collaboration. We spoke to Cathryn Wood, …
There are different reasons to resend a newsletter - squeezing the last few drops of engagement from your audience, giving your content another chance, or just maximising the value of all the effort you put into it. But, should you …
We have lived through a period of great political, economic and social upheaval over the past few years, on a national and global level. There is no sign of it abating. But whatever the level of turmoil, our responsibilities in …
You are having a great social media day. A post goes viral, notifications are bursting out of your screen. Followers, comments, likes and shares are soaring. Perfect, until you realise your comments section has been overtaken by people complaining about …
If you recognise this countdown clock, you’re probably familiar with the feelings it evokes. Fear, confusion, dread, panic… We feel a healthy mix of all four.Nevertheless, the communications and marketing team is arming itself for the switch from Universal Analytics …
“Will this form fix my pothole?” “I’ll pay my council tax when you fix the potholes.” “Maybe I can use masks to cover the potholes.” Such comments symbolise residents’ resistance and fatigue towards authority. They sum up the overarching challenge …
Becoming a foster carer is a huge lifestyle change. Giving your home, time and attention to helping vulnerable children is one of the biggest decisions you can make. Recently, the Cost-of-Living crisis has made it harder for Essex County Council …