This month we’re spending some quality time with our brand. We’re taking a deep dive into our values, actions, design elements, voice and more. Please join us! What is a brand? A brand is much more than a logo. The …
Here is the complete guidance on using third-party link-shortening tools: Please don’t The end. Short isn’t always sweet. Or safest. If you have been using third-party link shortening tools in your communication materials, you can now eliminate that step from …
There is a big difference between a brilliant idea and a brilliant idea that resonates with the audience. The best way to bridge the gap between the two is user testing. While commonly associated with product design, user testing is …
You are having a great social media day. A post goes viral, notifications are bursting out of your screen. Followers, comments, likes and shares are soaring. Perfect, until you realise your comments section has been overtaken by people complaining about …
No, the sound that reverberated across the globe last Thursday was not a sonic boom. It was the collective gasp of social media teams everywhere reacting to the launch of Threads, the new social media platform from Meta. Post-gasp, our …
It’s the phone assistant that responds to your voice command and the chat box that pops up on your bank’s website. Artificial intelligence (AI) has changed how we live and is starting to change how local authorities connect with their …
Writing is hard. Especially when you are writing to engage a jaded audience or start a conversation about a complex topic. We’ve been there (too many times) and we’ve found one solution that always helps - tell a story. A …
If you recognise this countdown clock, you’re probably familiar with the feelings it evokes. Fear, confusion, dread, panic… We feel a healthy mix of all four.Nevertheless, the communications and marketing team is arming itself for the switch from Universal Analytics …
“Will this form fix my pothole?” “I’ll pay my council tax when you fix the potholes.” “Maybe I can use masks to cover the potholes.” Such comments symbolise residents’ resistance and fatigue towards authority. They sum up the overarching challenge …