This month we’re spending some quality time with our brand. We’re taking a deep dive into our values, actions, design elements, voice and more. Please join us! What is a brand? A brand is much more than a logo. The …
Here is the complete guidance on using third-party link-shortening tools: Please don’t The end. Short isn’t always sweet. Or safest. If you have been using third-party link shortening tools in your communication materials, you can now eliminate that step from …
You are having a great social media day. A post goes viral, notifications are bursting out of your screen. Followers, comments, likes and shares are soaring. Perfect, until you realise your comments section has been overtaken by people complaining about …
Nothing keeps digital marketers on their toes like search engine optimisation (SEO) and the effect of Google’s ever-evolving algorithm on visibility and traffic. Well, you better put on comfy shoes, because artificial intelligence (AI) is now entering the scene. To …
If you think graphic design is merely the creation of attractive content, think again. The human brain process images 60,000 times faster than text. This makes graphic design a crucial tool to engaging audiences and helping them interpret a service …
Back in May 2021, I joined the Content team to work on a large procurement project, searching for a new e-newsletter platform. Our contract with email provider GovDelivery was ending, so the team were going out to market to find …
Today, search engines are incredibly intuitive. They monitor how people use your website – did they find it useful? Did they leave straight away or did they continue onto another page on your website? So, for your website to perform …