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Audience personas for Essex: our latest data-driven marketing tool

silhouettes of a diverse group of people

Audience personas for Essex: our latest data-driven marketing tool

With a population of nearly two million people, Essex County Council has a huge potential audience. We know, across our residents, there are different levels of digital capability, they prefer different digital channels and they also get their news from …

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Team shout-outs: celebrating a great start to the year together

Posted by: Courtney Hicks, Posted on: 10 February 2022 - Categories: Behind the scenes, Leadership and culture
Some of the team sat at a table in the Cosy Club at our Christmas party

We’ve had a month of settling into 2022 so I thought I’d share how we’re making an effort to celebrate our work and each other more. One way we’re doing this is by asking the whole team to give a …

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But first, let’s draft it

Posted by: Bethany James, Posted on: 27 January 2022 - Categories: Writing and content creation
A person holding a pen above multi-coloured post-it notes and a notebook

Writing anything can be daunting. You don’t want to write something ridiculous or unusable, and you definitely don’t want to look silly in front of your co-workers. You might want to write the perfect piece first time, but that might …

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Why my new role at Essex County Council ticks all the boxes

Posted by: Jessica Riley, Posted on: 18 January 2022 - Categories: Behind the scenes

We’ve had a few new faces join the Communications and Marketing department lately and it’s been really exciting to welcome new talent to the team. We sat down for a cup of tea (on Teams) with Jessica Riley, Campaigns Advisor, …

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My quickfire predictions for 2022

Posted by: Andy Allsopp, Posted on: 4 January 2022 - Categories: Leadership and culture
Candles spelling '2022' on a pink background

In my last blog post of 2021, I shared my learnings for the year and promised some predictions for the year ahead. Here's what I think 2022 holds for communications and marketing in local government. 1. We will become more …

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The top 10 things I learned in local government communications and marketing in 2021

Posted by: Andy Allsopp, Posted on: 31 December 2021 - Categories: Leadership and culture
A group of hands piled on top of each other in togetherness

Here’s my take on what I learned this year, plus a few general points around leadership as well. Watch out for my predictions for comms and marketing in local government in 2022 next week. Crisis management is now a mainstream …

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The one where the brainstorm session adds value to your campaign

Posted by: Maria Dixon, Posted on: 8 December 2021 - Categories: Campaign planning
A post-it note with the words 'no idea is a bad idea'

Brainstorming. Blue sky thinking. Thought shower (yes, it’s a thing). Call it what you want, but the question remains – is it useful? Some might argue that brainstorming is a dying art or a waste of time. A room (or …

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How Covid-19 has changed online habits – and our approach to social media marketing

Posted by: Scott Hornsby, Posted on: 30 November 2021 - Categories: Social media
People using social media with emojis bubbling out of their devices

Ever since its inception, social media has played a huge role in most people's lives - whether to check in with friends, watch gaming videos or scroll through a plethora of perfect Instagram images. But as Covid-19 hit the world, …

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Office, home, hybrid – it’s all just the same, right?

Posted by: Louise Alabaster, Posted on: 24 November 2021 - Categories: Behind the scenes
A hand placing post-it notes on a page: 'future of work: in office, remote, hybrid'

I’ve always felt trusted to do my job from day one, no matter where I was based. Being office-based for my full working week pre-Covid never phased me. I felt it suited my life and was where I was at …

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A week of learning and a new place for our 'learnings'

Posted by: Andy Allsopp, Posted on: 22 November 2021 - Categories: Weeknotes
Learnfest, our annual learning festival

It’s just one of my quirks, but I’ve always been fascinated by the subtle dynamics of language within professional settings and groups. Many moons ago, because I was bored and feeling slightly mischievous, I tried to introduce my own made-up …

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