With a population of nearly two million people, Essex County Council has a huge potential audience. We know, across our residents, there are different levels of digital capability, they prefer different digital channels and they also get their news from …
If you think graphic design is merely the creation of attractive content, think again. The human brain process images 60,000 times faster than text. This makes graphic design a crucial tool to engaging audiences and helping them interpret a service …
Writing is hard. Especially when you are writing to engage a jaded audience or start a conversation about a complex topic. We’ve been there (too many times) and we’ve found one solution that always helps - tell a story. A …
If you recognise this countdown clock, you’re probably familiar with the feelings it evokes. Fear, confusion, dread, panic… We feel a healthy mix of all four.Nevertheless, the communications and marketing team is arming itself for the switch from Universal Analytics …
When writing a new piece of content it can be difficult to know where to start. Mapping your audience’s online behaviour is a good way to understand what you need to say and how best to say it. Insights like …
“Will this form fix my pothole?” “I’ll pay my council tax when you fix the potholes.” “Maybe I can use masks to cover the potholes.” Such comments symbolise residents’ resistance and fatigue towards authority. They sum up the overarching challenge …
I was delighted to be challenged by a new team member recently to pen a blog on Artificial intelligence (AI) and its impacts and implications for our profession. With a degree of mischievous delight, I simply tapped the following prompt …
Delivering Adult Social Care (ASC) services is a core responsibility for Essex County Council (ECC). Over 35, 000 people in Essex are working in the care sector, making it one of the county’s biggest workforces. However, the media has recently …
Becoming a foster carer is a huge lifestyle change. Giving your home, time and attention to helping vulnerable children is one of the biggest decisions you can make. Recently, the Cost-of-Living crisis has made it harder for Essex County Council …
Way back at the start of 2022 I shared my predictions for what the year would hold for us in Communications and Marketing. Then, in my last post I noted what I got right and what I got wrong. Keeping …
Last year, I posed a bunch of quickfire predictions about what would happen in communications and marketing during 2022. Here they are – and here is my review of how I did. We will become more diverse and more targeted …