If you, in a big or small way, are involved in creating communications for the council, you are a brand custodian. You are responsible for guarding and building Essex County Council’s brand identity. The work each of us puts out …
This month we’re spending some quality time with our brand. We’re taking a deep dive into our values, actions, design elements, voice and more. Please join us! What is a brand? A brand is much more than a logo. The …
Here is the complete guidance on using third-party link-shortening tools: Please don’t The end. Short isn’t always sweet. Or safest. If you have been using third-party link shortening tools in your communication materials, you can now eliminate that step from …
There is a big difference between a brilliant idea and a brilliant idea that resonates with the audience. The best way to bridge the gap between the two is user testing. While commonly associated with product design, user testing is …
You are having a great social media day. A post goes viral, notifications are bursting out of your screen. Followers, comments, likes and shares are soaring. Perfect, until you realise your comments section has been overtaken by people complaining about …
Nothing keeps digital marketers on their toes like search engine optimisation (SEO) and the effect of Google’s ever-evolving algorithm on visibility and traffic. Well, you better put on comfy shoes, because artificial intelligence (AI) is now entering the scene. To …
If you think graphic design is merely the creation of attractive content, think again. The human brain process images 60,000 times faster than text. This makes graphic design a crucial tool to engaging audiences and helping them interpret a service …
Writing is hard. Especially when you are writing to engage a jaded audience or start a conversation about a complex topic. We’ve been there (too many times) and we’ve found one solution that always helps - tell a story. A …
When writing a new piece of content it can be difficult to know where to start. Mapping your audience’s online behaviour is a good way to understand what you need to say and how best to say it. Insights like …
I was delighted to be challenged by a new team member recently to pen a blog on Artificial intelligence (AI) and its impacts and implications for our profession. With a degree of mischievous delight, I simply tapped the following prompt …